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Get Off the Short List and Land that Job

Get Off the Short List and Land that Job

What story does your résumé tell?

There is a lot of advice out there about writing a résumé. It’s a topic that everybody seems to have an opinion about. In fact, if you search “rules for writing an effective résumé,” you’ll receive over 46 million results, most of them claiming that by following their strategy, you will almost certainly get hired.

For instance, Expert #1 will tell you that you have to have an Objective Statement if you want to knock the socks off of prospective employers, but Expert #2 says it’s an outdated concept and will only take up precious space. Expert #3 thinks you should replace your Objective with a Summary Statement, and Expert #4 thinks all of this is codswallop and you don’t need either.

Thankfully, there were some rules that the experts could agree on; a seemingly standardized set of tips and tricks meant to elevate your résumé to the coveted status of “hire-able”:

  1. Tweak your formatting to make it easy to skim.
  2. Use powerful words such as Organized, Developed, Communicated, Resolved, Managed, etc…
  3. Customize your résumé to the job you’re applying to.
  4. Keep it to one page.

Are you bored yet? I certainly am.



When you face the facts, résumés are boring. Nobody likes reading them, to the point where most recruiters only spend an average of six seconds reviewing an individual résumé. They’re two-dimensional collections of facts; one-page documents that are meant to communicate the story of your professional experience via bulleted lists, strategic header placement, and the selective use of boldface type.

No matter how extraordinary you are, this is an incredibly dull means of telling a story.

A recruiter or a hiring manager isn’t reading your résumé to see if you’re qualified for the job, they’re scanning it for anything that’ll take you out of the running. Your résumé is there to disqualify you.


Résumés simply aren’t built to tell your full story. Unfortunately, ever since Leonardo Da Vinci crafted the first résumé 1482, it has become the primary document used in acquiring employment, because it’s a perfect tool for thinning the herd. A recruiter or a hiring manager isn’t reading your résumé to see if you’re qualified for the job, they’re scanning it for anything that’ll take you out of the running. Your résumé is there to disqualify you. This is why so much résumé-writing advice focuses on seemingly trivial aspects like font choice, formatting tweaks, and use of industry jargon, because these are the details that will send your résumé either to the trash, or to the hands of a decision-maker.

You need a résumé to get your foot in the door, but once you’ve made it to the short list and your shoe is firmly wedged in there, you’re still faced with the problem of differentiating yourself from the other candidates. While your résumé didn’t disqualify you, it’s probably not dissimilar from your competition’s, and if you all read the same advice, then that hiring manager is probably swimming in industry jargon and boldface type. What hiring managers really want is just an easy way to determine who will be the best fit for the position, so make their lives easier: give them actual evidence of what you can do by supplementing your résumé with a digital portfolio.


Check out the Pathbrite Gallery of Example Portfolios!



Digital portfolios provide a space where individuals can curate the narrative of their experience for a specific audience. Rather than be limited to the one-page, flat format, individuals can tell the story they want their audience to hear using multimedia artifacts from all areas of their life and actual examples of their professional work: Writers can add links to their blog and past publications; Chefs can display images of their food and recipes they’ve created; Makers can illuminate all stages of a project from inception to completion.

Your résumé may check the box, but your portfolio will tell the story you want them to hear.

Instead of depending on carefully articulated résumé jargon to get their message across, the digital format allows candidates to present proof of their skills and accomplishments using various forms of evidence. This can be especially helpful when candidates have limited work experience, such as somebody attempting to change careers or an individual who recently graduated from school, because they are able to clearly demonstrate practical and transferable skills that might not stand out on their résumé otherwise. Additionally, a digital portfolio does a much better job of revealing your personality than a résumé, so prospective employers who view your portfolio can get a picture of your values and passions, enabling them to better determine if you’d be a good fit for their company culture.

Supplementing your resume with a digital portfolio is the easiest, most effective way to not only check all the required boxes in your job search, but to also differentiate yourself and stand out. Don’t depend on résumé buzzwords and formatting tricks to get the attention of prospective employers. Your résumé may check the box, but your portfolio will tell the story you want them to hear.


Getting started with Pathbrite is easy and free. 

Article reposted from Medium

New Features: Resume Theme and Improved Drag and Drop

We've been eagerly awaiting the day we could share this news with you. With our most recent product release, users now have an even better way to showcase their skills and achievements with the new ResumeTheme.  As users enter the edit mode in their portfolios they can simply click the Design tab and select Resume to optimize the layout of their portfolios for employment opportunities.  Guidance counselors and career services professionals can now recommend Pathbrite to their students as their prepare for internship and employment opportunities.  Once a resume theme has been selected, students can share their custom URL with recruiters and hiring managers as they wish.  Student will definitely  stand out from the crowd as they provide employers with a three-dimensional view into their accomplishments and proficiencies. We've also expanded the drag and drop features we announced last week.  Starting today users can customize their portfolios using new drop zones that grow and shrink depending on where they place an item.  We’ve given users the ability to resize and change items within each row of their portfolio.  The new drag indicator will light up between items and let you know where you can drag it.  You may drag items vertically or horizontally.

As always, we look forward to your feedback.  Feel free to contact us with any additional suggestions or comments.  Enjoy!

drag and drop 1
drag and drop 2

Portfolio Spotlight: Neil MacKenzie

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Meet Neil MacKenzie, he's the Director of Marketing for Stanley Furniture, with over ten years of experience of marketing experience. For the last three years he's been working as the Director of Marketing for Stanley Furniture Company focusing on the Young America brand. Neil is passionate about his family, which includes his two-year-old daughter who keeps him on his toes, about seeing big ideas get fully implemented, and  golfing. Neil read about Pathbrite in an article by  Mashable, and it had him thinking about his own evidence of his achievements. He had always kept samples from his past projects/milestones, but never had any way of presenting them in a consistent and easy format. Neil found Pathbrite to be the perfect tool that allowed him to not only capture the essence of his work and experience, but also allow him to tell the story of his own personal journey. So far Neil has received great response from friends and colleagues, and he's hoping that his new portfolio will open up more opportunities in the future for collaboration and networking in the future. Great looking portfolio Neil, we're excited to see what you do next!

Portfolio Spotlight: Garret AJ

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Meet Garret AJ, he's a freelance Illustrator and Concept Designer. His long list of experience ranges from everything from book covers to asset design for social games. Garret is passionate about learning new things and is a huge fan of science, art, and history. His love for a broad spectrum of things and curiosity for how things are made and why they are made that way actually renders a great asset when it comes to his artwork.

His ultimate goal is to eventually nab a job at a successful or up and coming game studio, wherever Garret ends up he wants to make sure he's the best at what he does.

Garret stumbled upon Pathbrite at Makers Faire in 2012. He was in search of a good portfolio website, so when he came to check out our product he liked what we had to offer! As a freelancer, Garret depends on tools that can showcase his wide array of skills through all of his artwork, and Pathrbrite Portfolios seemed to suit his needs. Pathbrite Portfolios allows Garret to easily showcase his entire portfolio with potential employers by simply sending a link! Garret's portfolio has even been seen being well received on Reddit. With his positive attitude , drive, and talent, we know Garret will go far! From all of us here at Pathbrite, we wish him the best of luck!

Portfolio Spotlight Julie Marciel-Rozzi & Matt Blair

Meet Julie, she's an instructional designer, teaching assistant and writing coach that telecommutes to two colleges in Maryland. Julie has been using her ePortfolio to connect with groups she collaborates with and also as a career development tool. She's also found her ePortfolio to serve as a great example for her students that she works with, who are required to create their own ePortfolios in order to graduate. In addition to our Pathbrite ePortfolio's flexibility and adaptability, Julie also has found the option to make several different portfolios very useful. Julie has already been actively using her ePortfolio, she'll be using it to link to a presentation she's giving at the International Forum of Women in Elearning conference in Florida. She has  created a QR code that appears on her business cards that also link to her Pathbrite portfolio page, which encourages more networking. What great ways to really get some use out of an ePortfolio Julie, good luck at your conference!

Meet Matt, he's a software developer who has recently relocated in San Francisco after having spent a couple years in Australia. He's enjoyed the way his Pathbrite portfolio was able to capture what his skills were about in a visual manner. Matt's hoping he'll be able to use his portfolio to attract interest in his skills from potential employers in the San Francisco area. You've done a great job with your portfolio Matt, we wish you all the best luck on the job search!

Portfolio Spotlight: Scotty Bonner & Sean Hood

This week our first portfolio spotlight is on Scotty. Scotty found himself pursuing his broadcasting career with no real medium to showcase all his experiences in a more comprehensive manner. His brother suggested a few places he could create a "virtual resume," and Scotty found Pathbrite to be the best tool. The aspirations Scotty has for his portfolio is to land a radio broadcasting job or a hockey play-by-play broadcasting job, which would be a stepping stone to his dream job as the play-by play voice of the New York Islanders. As Scotty puts it, following that path is his destiny, and he's definitely passionate about it. Pathbrite portfolios were a great way for Scotty to show all his experiences in radio, writing, screenwriting, acting, directing, blogging, and play-by-play broadcasting.  It's very convenient to be able to have all his examples of his skills "live" in one place, to better show a more efficient reflection of who he really is. He plans on sending his "virtual resume" out to potential employers soon to get started on his new journey. We wish you all the best Scotty!

Meet Sean, he's our other spotlighted portfolio this week. Sean is an architectural engineering graduate student at Kansas State University and her specializes in lighting design and power systems. On top of being a full time student, Sean also works as a lighting designer for the Kansas State Theatre Department at night. Sean's passion is light design and it's both a technical and artistic challenge, which is something that the usual engineering portfolio or resume may not be able to articulate very well. Pathbrite portfolios allow Sean to email files and samples of his work, that other wise would be cumbersome or near impossible. They also take away a lot of the stress of creating an online portfolio that looks professional, which could take a lot of time to learn how to create websites that Sean simply doesn't have right now. Sean has been applying for architectural lighting positions using his great Pathbrite portfolio, and has already experienced an increase in traffic to his linkedIn page and Pathbrite portfolio. We're excited to see what happens next for you Sean!

Portfolio Spotlight: Sarah Glazer & Frances Olimpo

Our first spotlight this week is on Sarah Glazer, she's an Interactive Producer/Project Manager that works with both online and multimedia marketing strategies. Sarah recently moved to San Francisco in hopes of furthering her career in the technology industry. She utilizes her Pathbrite portfolio as a way to communicate her qualifications and expertise to clients and creative agencies. Sarah loves how easy Pathbrite portfolios are to set up and how professional they are. In the digital age, Sarah explains, standing out from the crowd with an interactive resume is a great tool to display all your best attributes in a more three-dimensional way. So far Sarah has gotten great feedback from recruiters and her colleagues. We're so excited for your next career move Sarah, and we wish you all the best of luck!


Meet, Frances Olimpo,  a Toronto resident who works in online/print media, marketing and community management. Frances has also done a slew of freelanced side projects which include everything from production and layout for a local newspaper to design and photography. Upon finding herself looking for her next career move, Frances created a Pathbrite Portfolio that would focus on potential clients that are looking for custom creative services for special events (weddings, baby/bridal showers, charity fundraisers, etc). Frances used her Pathbrite portfolio to boost her freelance design portfolio, and vigilantly kept it up to date with projects as she finished them. She loved the simple and easy design and functionality of Pathbrite portfolios and found it easy to keep it up to date with all her accomplishments. Within only a few weeks of creating her portfolio, Frances received a new awesome job and awesome new clients, all of whom she sent her Pathbrite portfolio link to. Incredible journey Frances, we're so happy that we could be part of your path to success and happiness! We wish you continued success in the future!


Is the Résumé Dead? Not Quite Yet


How to Stand Out from the Crowd and Still Use a Résumé

A lot is being written lately about the résumé being dead. It makes sense: the idea that everything we are and everything we can be should be reduced to a single piece of paper feels archaic. And because we increasingly leave digital breadcrumbs all over the Web that add up to a lot of evidence of our life's work and achievements, the 1-dimensional résumé just isn't up to the task of representing a person's qualifications in the 21st Century.

Seth Godin, one of the leading thinkers on society's transition to all things digital, once wrote:

Having a resume begs for you to go into that big machine that looks for relevant keywords, and begs for you to get a job as a cog in a giant machine...

And who wants to be positioned as just another cog in just another giant machine? Still, most employers want to see a traditional résumé from job seekers applying for work. The tradition is too ingrained and only a small number of companies are experimenting with alternative forms job-applicant vetting. That doesn't mean, however, that there aren't steps you can take to brand yourself, stand out from the crowd and give yourself an edge.

For instance, creating a personal blog or website is a great way to give yourself some Internet cred and to telegraph to potential employers that you're a "Web 2.0" sort of person. But not everyone has the skills, ability or time to create something as complex as a stand-alone Web site, and personal blogs or Tumblr accounts often contain posts that may not be what you want to feature in a job application.

Creating a portfolio can help you do all three things at once: stand out from the crowd, present a traditional résumé, and create a personal Web site for yourself. When you create a Pathbrite Portfolio, for instance, you can add your traditional résumé as your first artifact and choose to make it the cover image for your entire portfolio so it's the first thing an evaluator sees. You can also add all the other "digital breadcrumbs" that show what you've done in your career or life -- things like PowerPoint presentations, or spreadsheets, or a video of a talk you gave, or photos of you volunteering in your community -- anything, really, that helps to fill out your biography and differentiate yourself from everyone else. You can also feature digital copies of credentials, certificates, transcripts, diplomas or even Khan Academy badges to highlight your unique qualifications.

Once you hit the "Publish" button in Pathbrite, you'll get a custom URL for your portfolio, which you can use as a Web site address. When applying for jobs online, you can use your URL in the "personal website" field of most systems, and you can also provide the link in an email to folks you're hoping to network with. Also, if you choose to share your portfolio across your social networks (which you can do automatically via Pathbrite), that same URL is shortened so that you can ask your friends to share it across their networks to help broaden your reach and make your networking efforts that much more effective.

While the traditional résumé isn't dead quite yet, there are ways for you to present your qualifications in more a 21st-century way and that will help to differentiate you from everyone else. Pathbrite Portfolios can get you there.

New Features: Analytics, Embed Codes, LinkedIn Recommendations and Coach Marks

Pathbrite has always been committed to providing the best user experience possible. We’re our own worst critics when it comes to the quality of our features and functionality. However, days like this make the long hours developing the product worth it. Our engineering team has just released some awesome new features that help users learn more about their skills and share their portfolios with even wider audiences. They've also added a new content source by allowing users to import recommendations from their LinkedIn profiles. Lastly, new users will get some assistance using Pathbrite with our new coach marks feature. See below for insights on how to use the new features:


1. Analytics - Learn some interesting things about yourself

During your next visit to Pathbrite you'll notice that the analytics dashboard is now live. You'll receive insights in the total views of your portfolios, views for individual pieces of content and the views of your categories for your portfolios.


2. Embed Codes - Share your portfolio on your blog

You now have even more options to share your skills and experience by using Pathbrite's new embed code option.  Simply click the 'Share' button and copy the embed code.  You'll have four options to customize the size of your portfolio as you prepare to showcase your work via Tumblr, Wordpress or any other site that accepts iFrames.


3. LinkedIn - Let your network reinforce your professional identity

Pathbrite has added LinkedIn recommendations to your growing list of content sources.  Add evidence of your skills and achievements along with personal recommendations from colleagues to create a holistic view of your talents and accomplishments.


4. Coach Marks - Need a little help learning your portfolio tool?

Pathbrite's coach marks can help!  Simply click the question mark in the upper right corner of the application and coach marks will appear to walk you through the major features of the application.

We continue to listen to our users and hope that these improvements help you improve your Pathbrite experience.  As always, we'd love to hear from you so feel free to email us if you have any questions or ideas.